About Formula BARE

Formula BARE began with a simple problem.

I was struggling with constantly dry, burning lips, and nothing I tried felt right. Products were either overloaded with ingredients or left my lips feeling worse than before.

 

So I decided to create something for myself.

I began researching, simplifying, and focusing only on what truly supports soft, healthy-looking lips. What started as a personal DIY quickly became something I couldn’t ignore — after the first use, I noticed a difference. My lips felt calmer, smoother, and genuinely nourished.

It was never meant to be a brand.

But once I experienced how well it worked, I felt compelled to share it.

Formula BARE was created with intention — a refined lip essential made with only what’s necessary, and nothing that isn’t.

Simple. Thoughtful. BARE.

— Helaine